Growing your Embroidery Businesses

Now that you have run your embroidery business for awhile -- lived and breathed it -- you’re reminded everyday why you chose it in the first place. It’s creative, it’s fun, it’s hands-on, but mostly, it can be very lucrative. By now you’ve seen first hand, the possibilities in the marketplace.

So here’s the question, how can you be as are you as successful as you can be? With embroidery, the money you make is only limited by your capacity, and your knowledge. Because the marketplace is boundless!

The first activity is to understand the level at which your business sits. It’s more that an income statement and ledger pages. It’s recognizing how far you’ve come in expertise and experience so that when you’re ready to make the jump to the next level, you have an understanding of what machine and software capabilities you’ll need to keep your business fueled for success.

The embroidery professionals at Embroidery-europe.com can help you! With over 250 machine configurations and a wide range of software options, you have your choice of equipment to meet whatever production or capabilities needs you might have.

Let’s say you have two six heads and a single head 1501 running full tilt, you may be considering picking up another six head, or maybe an eight head to expand your capacity while reducing turn-around time. If you are finding that you are doing a large volume of caps, you may choose to move into children’s caps or even baby caps as well.

You may even want to think about buying a NEO as a sample machine so that you can free up your multi-head equipment for production, while keeping your single head 1501 focused on onesey-twosey jobs that can lead to bigger orders. As your sales ramp up, so does the demand for embroidery samples, so a dedicated sample machine is critical for supporting an expanding sales effort.

Some other considerations:

• Perhaps it’s time to add a sequin attachment or even lame to separate your business from the competition in a tight market, or to scratch a creative itch.

• Bringing editing and digitizing in house may offer better control of sewing quality and production.

• What about proactive marketing… while word-of-mouth and referrals serve you well, isn’t it time for something more?

• What are the real costs of ownership and how does that translate into profitability

• Newer Tajima machines outperform older Tajima machines and other brands, so it may be time to replace outdated with equipment. In fact, the return on improved efficiency and output may be higher than the cost of the new equipment.
   

These are some of the many issues that a growing embroidery company can face, and areas in which we have a wealth of knowledge.

Our parts and supplies inventory is second to none, with everything you need to grow your business to the level you desire. Plus support from the industry’s largest technical network, along with industry’s only seven-days-a-week phone support program. We also offer the industry’s most extensive training and education program.

From learning how to take your business to the next level, and the next level after that… to giving you the power to always say “yes!” strictly through your ability to digitize any design at all… to keeping your machine up and running all day, every day… we’ve got the information you need, presented in a fun and instructive format that is designed to make learning painless.